I love this commercial for Jackson Hewitt. First of all, I love the throwback song which by the way is Montell Jordan’s song – This is How We Do It – from when he was signed to Def Jam Records. (I interned there during Montell’s time.) The song was certified platinum and since Montell helped to co-write the song, his residuals must be plentiful since this song has had a number of features.
Secondly, I love the people dancing in the tax office. While you might think this is a bit unrealistic, I must admit that this is exactly how I feel when I break even or miraculously even get a refund from the IRS. So in my opinion – they got it exactly right by tapping into the emotion.
You’ve probably seen it before, but I suggest you watch it several times so you can focus on each person in the background. Make sure you check out the guy in the blue shirt. He is HILARIOUS! Enjoy!
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